Exploring product design has become a recent source of joy for me, offering ample room for self-discovery as an illustrator and graphic artist. Print media has always intrigued me, it provides knowledge of not only digital but print as well. The ever struggle of RGB to CMYK is compelling.

#DurexBirdsAndBeesTalk is a comprehensive life skills program to empower adolescents to make informed decisions about relationships and sexuality. The goal was to develop and design a box depicting the 5 key words of the TBBT program which are Equity, Inclusion, Protection, Awareness and Consent.

This project has been fun and challenging at the same time. As a lead designer the challenge was how to create an art which connects with parents as well as with kids. The target audience was from 8 year old to 40-45 year old. After multiple alterations, drawings and concepts I decided to depict 5 words and how they are linked to each other just like how the branches of a tree is linked. The idea was to showcase birds and the bees along with nature as to subtly depict that this is part of natural form/concept.
BTS of how the magic happened! 
Parental Box
Published: