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    About

    http://and-atelier.com/Projects/oaf
    Published:
The training department of OASRN (Architects association,
northern regional section) offers many courses during the year.
They approached us to design an identity system that would
ensure their print and online communication strategy.

                The main challenge was to project a flexible system that would
                not be dependent upon the unpredictability of the amount
                of information to work with in each course, and that would easily
                be applied by them during the year, without loosing it's excitment.

 
The image of each course consists of 3 layers:
textual information ( fixed and variable),
pattern and background color.
The background color identifies the course's area
(out of four) and for each one we also built a library
of patterns, for a rotational use
.
After analyzing the past courses information,
we divided it into two categories: fixed and changeable.
We designed an all caps typeface – Forma.
With each new course, there is a new graphical and textual stain.
The variable length of the textual information creates unique,
strong and graphic boundaries.
A5 format, for both print and web communication
 
Square format, only for the web