Cecilia Foo's profile

Women Who Take the Leap | Creative | Event Campaign

Cecilia Foo
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Embracing the Spirit of International Women's Day with ShopBack's "Women who take the leap."
In a bold move, ShopBack took its brand outdoors to celebrate International Women's Day at the Museum of Ice Cream. With the theme 'Women who take the leap,' campaign highlighted the achievements of Singaporean women who have fearlessly pursued their dreams, inspiring others and paving the way for future generations. 

Leading both the creative and art direction, I crafted an immersive event experience from scratch, transforming the space into a vibrant celebration of female empowerment.


Campaign Design Creative Direction art direction Event experience Layout Planning
Campaign Design Creative Direction art direction Event experience Layout Planning


Event Space

Campaign Design Creative Direction art direction Event experience Layout Planning


Project Insights: Creative Thought Process

Campaign Design Creative Direction art direction Event experience Layout Planning
Campaign Design Creative Direction art direction Event experience Layout Planning
Campaign Design Creative Direction art direction Event experience Layout Planning


*Work has been refined to align with the purpose of this portfolio. However, the overall art direction and design essence of the actual campaign event remain consistent.


Women Who Take the Leap | Creative | Event Campaign
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Cecilia Foo's profile

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Cecilia Foo's profile
Singapore, Singapore

Women Who Take the Leap | Creative | Event Campaign

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