Reyhan Ady Wirawan's profile

Siwon by Sanex

Reyhan Ady Wirawan
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design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
Siwon by Sanex

Siwon is modern electric fan by Sanex. For this brand new app type of their electric fan. Me and some of Sanex product and marketing teams created this video in collaboration.

We jumped right in looking for ways to emphasize all the superiority of this fan to stand out more than other electric fan, while still maintain the Siwon product originality.

The challenge: Captivating All rounded people. To get Siwon escelate the branding yet increase the sale on the market area.

Our approach: To get visually engaging with varied levels and depths in the frames. Showing variety of environtment & Gradients with clean korean look environments and cold condition. 
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
All objects on put into high visual level, even the suporting object placed boost the main object visualization. We’re in a world cold , textures, breezy  area.. and It’s playful.
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
What’s Best for MODERN household appliances? 

We guess it will be inovation of each household appliances, and we tried to show all those inovation in one go!
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
design Graphic Designer blender3d 3d animation household motion graphics Motion animation 2D Animation 3d motion 3d modeling
And finally, some R&D from the process
And here some Storyboard
Credits:
Creative Direction: Regita Fransisca, Erica Thomas
Art Direction: Reyhan Ady Wirawan
Animation: Reyhan Ady Wirawan

Storyboard Artist: Reyhan Ady Wirawan

3D Design: Reyhan Ady Wirawan
Modeling: Zarya Aulia
2D Design: Liviani Cendana, Agung Firmansyah, Reyhan Ady Wirawan

3D Animation:  Reyhan Ady Wirawan
2D Motion:  Agung Firmansyah, Reyhan Ady Wirawan

Rendering: Reyhan Ady Wirawan
Compositing & Color Grading: Reyhan Ady Wirawan 

Sound Design:  Reyhan Ady Wirawan
Client: PT. Indo Surya Kencana (Sanex Indonesia)
Sanex Team: Regita Fransisca, Erica Thomas, Liviani Cendana, & Anastasia Aurora
Siwon by Sanex
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Reyhan Ady Wirawan's profile

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Reyhan Ady Wirawan's profile
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Siwon by Sanex

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