Hubbards Light & Right Cereal
Go forth and conquer
Light & Right is a core product within the Hubbards portfolio. As the first brand to release a range perfectly balanced between good-for-you ingredients and the right sort of fuel to power Kiwis through their day, this has become a firm consumer favourite.
As part of our overall brand refresh for Hubbards, Light & Right is reinvigorated. As a dramatic change from the soft, earthy colour palette and photography of its previous incarnation, the new packaging is bold, bright and confident. Sub-brand typography is now oversized, simplified and loud, with playful secondary typography adding movement. Top-down cereal photography adds the all-important yum factor. This is Light & Right for the active, creative, go-getting New Zealander!
Range of work: Packaging, Branding, Identity
For more about this project visit: https://www.weareonfire.co.nz/design/hubbards-light-and-right-cereal-packaging-design/
© All images are copyright of Onfire Design and cannot be used without prior permission.
