Chloe Chi's profile

SDC recruitment Instagram post

SDC recruitment Instagram post
Crafted for Sunway Dance Club's Instagram recruitment post, my design embodies the vibrant spirit and inclusive ethos of the club. Bold typography in the club's signature red hues conveys a sense of urgency and passion, while a call-to-action encourages viewers to join the dance community. By seamlessly integrating the club's brand identity with captivating visuals, the design serves as a compelling invitation for individuals to become part of the SDC family.

The following is a compilation of drafts that I have designed. I made multiple variations for the recruitment post and consulted my media team to choose the best design. 



After a discussion with my team, the following is the final design that was chosen to post on the Sunway Dance Club Instagram page. The design was fun and tailored for our Gen-Z audience. At the same time, the necessary information was displayed clearly in a distinct hierarchy so that it is easy to read. I added little details like the headphone icon at the top, the dance class reminder, the folders icon on the left and the music window to tie the whole design back to the identity of Sunway Dance Club. 
SDC recruitment Instagram post
Published:

SDC recruitment Instagram post

Published:

Creative Fields