Aje Digital Retail
We worked with the iconic Sydney-based brand to design a beautifully curated, editorially inspired eCommerce experience to showcase their effortlessly luxe product range. We couldn’t be more proud of the how the new design strategy came together – all built on a rock-solid Shopify system developed by our friends at Moustache Republic. View the site.
· Creative Direction / Ryan MacPherson
· Art Direction / Jocelyn Closs
· Web Design / Kanook Studio
· Strategy / Kanook Studio
· Development / Moustache
· Imagery, Video + Styling / Aje Team
· Strategy / Kanook Studio
· Development / Moustache
· Imagery, Video + Styling / Aje Team
Brand / Aje
Clients / Edwina Forest, Adrian Norris
Clients / Edwina Forest, Adrian Norris
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e89ea196855963.662700056eed5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d47aca196855963.662700056e8f1.png)
To meet the brief of a beautiful, powerful, mobile-friendly eCommerce experience, we pained over the details from top to toe. Building on the Aje teams’ foundation, we kept to the stringent Aje brand standards – from the iconography to typography – with an intentional simplicity to let the product visuals do the talking.
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0f1ec196855963.662700064e957.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d60e9d196855963.662700064dfe7.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9e13f196855963.662700064f2b8.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a69949196855963.662700064d84a.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc1038196855963.662701f88f925.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01970c196855963.662701f88f12a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b051ab196855963.662701f601653.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b0552196855963.662701f60119f.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c48ef2196855963.662701f88e935.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f94197196855963.662701f8907d6.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8971a6196855963.662701f88fef9.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0186c8196855963.662701f891774.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1077e0196855963.662701f88e0c6.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ecc1e196855963.662701f8921e9.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/653fe3196855963.662701f71d011.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a40c5c196855963.662701f71c903.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b2f4e9196855963.662701f8911e7.png)
![ecommerce website Web Design strategy digital Fashion Shopify](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24498d196855963.662878d2ccc10.png)