SUMIKURO
Tissue Box Design Project
Tissue paper is a product that appears everywhere in our daily lives. My own observations of the product shelves in pharmacies and supermarkets is that what catches an audience's eye on a store display shelf does not necessarily need to catch their attention in their daily lives (e.g., on their desks). Many products have bland stock images or overly colorful graphics, and I wanted to create a sophisticated design that was unique and not too lifelike in my own way.
”SUMIKURO" is named after the Japanese words "すみ"（炭, Charcoal）and
"くろ" (黒, Black), or to the product's most distinctive feature,備長炭(binchotan charcoal). The logo consists of a Kanji character written in brush strokes and the product name in English, laid out within the image of a charcoal cross section (double circle).
The package surface uses images of actual binchotan, black Japanese paper, and black genuine leather, and the same is used for the pocket tissue. The text is minimalist and clearly arranged so as not to be too dominant.
Binchotan has deodorizing properties and is intended to serve as part of the interior design and to deodorize the interior of the car. The tissue itself is also black, which makes it easier to see dust and also gives it a different appearance from white tissues.
