No Man's Land.
Techno music is often overlooked due to misconceptions about its depth and musicality. Due to the abundance of music genres available, there is little emphasis on understanding the genre on a deeper level (e.g negative stereotypes, perceived notions).
Hence, No Man's Land is a campaign aimed to change how youths perceive techno music, a genre that has many traits aligning with what youths value today.
school assignment (final year project 2023-2024)
*fictional campaign solely for school purposes.
Campaign identity;
Campaign pillars;
Modular graphics that are ever-changing, just like the layering of beats and rhythm observed when creating techno tracks. (From left to right) Into the Unknown, The Electrobeat Digital Odyssey, Synthscapes: Constructing Sonic Realms, Harmony Junction, Sonic Alchemy.
Collaterals;
