Pontiac G8 aka "The Beast"
Digital Campaign Launch
The launch of the G8 was very significant for Pontiac, marking a return to the rear-wheel drive performance vehicle for which the brand is historically known. This campaign unleashed an online experience that embodied the very essence of the G8 itself – beastly power and performance contained within a sophisticated and refined shell. High-tech helicopters, a mysterious payload and an explosive breakout all lead to a unique demonstration of G8’s most advanced features. Micro site, billboards, media rich banner ads, cross Canada events, viral videos and more were all part of this integrated campaign.
