About Client
Наша Кухня is a family-owned business which produces semi-finished products in a small historical town in the western part of Ukraine.
Наша Кухня is a family-owned business which produces semi-finished products in a small historical town in the western part of Ukraine.
Task
To create a logo and identity for the Наша Кухня brand, and to scale the brand's carrier in accordance with the brand canon.The project should convey lightness, modernity and openness. The mood of the project should include playfulness and the desire to live life.
Branded Color Palette
Concept Basis
The logo conveys the following idea:
The logo conveys the following idea:
The horseshoe, as a symbol of the city, appears in the form of a dumpling, a semi-finished product produced by the brand.
Examples of Product Packaging
Use in Social Networks
Result
The result of the case is a complete and emotional identity. The logo font, colors and thin lines in identity emphasized the mood of the brand — lightness, friendliness and playfulness.
