Print and Outdoor Ad Idea for AXE “Skin Moisturizing Dishwashing Detergent with
JASMINE TEA”
JASMINE TEA”
The unique selling point of AXE “Skin Moisturizing Dishwashing Detergent with JASMINE TEA” is
the breakthrough formula which makes the detergent tough on grease and gentle on hands. I got
the idea of showing the hands of a 60-year-old mom, appearing like a young woman to
demonstrate the moisturizing effect of the detergent dramatically. Whereas for the outdoor ad, I
emphasized the superb dish-washing power visually on the shelter of tram stations by showing a
train of dirty plates which become clean and shiny after passing through the detergent.
the idea of showing the hands of a 60-year-old mom, appearing like a young woman to
demonstrate the moisturizing effect of the detergent dramatically. Whereas for the outdoor ad, I
emphasized the superb dish-washing power visually on the shelter of tram stations by showing a
train of dirty plates which become clean and shiny after passing through the detergent.
