THE FOLLOWING HAS BEEN CREATED BY MEDIA DESIGN SCHOOL AND IS USED FOR EDUCATIONAL ASSESTMENT. THE OUTCOME IS NOT IN REAL LIFE
Brief
Design and present a creative solution for a poster, album packaging and motion design piece for singer/songwriter Anika Moa’s new album (‘If you see her’ – working title).
1. Poster & Album Packaging – Graphic Design
You will create an A3 poster advertising the release of the new album and a cardboard
sleeve (die-line supplied) that holds the CD and includes an 8 – 12 page booklet.
2. Motion Design Piece – Motion Design
You will create a 1 minute motion design piece inspired by a song from the album.
3. Presentation – Interactive Design
You will create a basic web app for presenting your poster, album packaging and motion
design piece using HTML5 video and JavaScript.
THE CLIENT
Anika Rose Moa (born 21 May 1980) is a New Zealand recording artist. After signing to Atlantic Records in the United States she released her debut album Thinking Room in 2001, aged 21. The album reached the top of the New Zealand Singles Chart and yelded four hit singles. Moa's music won the attention of record company executives after they heard a song she had sung at the 'Smokefree Rockquest' while still a teenager.
Anika Moa was born on 21 May 1980 in the New Zealand city of Auckland, but grew up in Christchurch. She is of Ngāpuhi, Te Aupōuri and Pakeha descent.
Later she signed a record deal with Warner Music in New Zealand and Atlantic Records in New York, where she recorded her first album Thinking Room. Moa grew homesick during her time in the United States, and became increasingly uncomfortable with the imagery used to promote her. In 2002 she returned to base herself in New Zealand.
She released her second album Stolen Hill on 1 August 2005, describing the album as "more sparse" and true to herself, compared to her first. The album was certified gold. She toured New Zealand in October of that year.
In 2005 Moa was one of many New Zealand musicians who contributed to single "Anchor Me", which commemorated the twentieth anniversary of the bombing of the Rainbow Warrior.
DESIGN
CD Artwork: Inspired by Anika's passionence for Maori Culture, the album is a very personal and centers around herself as this character who goes through a dynamic change. The album artwork is a colourful and very unique and simple design with the shoulder forming a link between the heart and soul to the mind.
CD
MOTION VIDEO
