What makes a MAC (Contemporary Art Museum) unique? Located in the southernmost capital of Brazil, heart of the Pampa culture, shared by neighbours Argentina e Uruguai, Porto Alegre has a mixed cultural identity based on brazilian and gaucho references. A local musician called Vitor Ramil has translated this creative atmosphere into the "Estética do Frio" concept. This inspired a wet, cold atmosphere for the brand, with a draining logo, similar to the humid local walls.

2011 at Gad Design