In partnership with Proximo Australia and Mango Communications, this is Australia's First High-TeaQuila, brought to you by Jose Cuervo.
The strategy was to bring tequila from the night time into the day and what better way to achieve that, than to flip a typical afternoon high tea on its head, Cuervo style. For one weekend, Cuervo took over El Primo Sanchez - Time Out Sydney's best cocktail bar of 2023 and broke tradition, with a tequila infused food and drinks menu. Guests were served delights such as margarita cheesecake, tequila marmalade with scones and Matcha-ritas in tea pots.
Preoccupied delivered all creative touchpoints, including design, art, copy & animation.
