The website design has been designed with careful consideration to effectively communicate Balaji's brand identity and cater to the needs of the audience.

The primary objectives of the website are twofold: To establish our online presence and facilitate dealership inquiries. Therefore, the design prioritizes two key actions – 

1. Allowing visitors to easily view our products 

2. Providing them with a straightforward way to inquire about dealership opportunities.

The choice of vibrant pop-up colors, derived mainly from our product palette which resonates with each product's flavor elements, also adds a touch of fun and engaging visual experience that immediately captures the essence of offerings.

By prominently displaying a wide range of products below, we highlight Balaji's key strength – our extensive variety. This not only showcases the diversity of our products but also emphasizes our brand's capability to cater to various preferences and tastes.

Instead of "Add to Cart" or "Buy" buttons, we've opted for a "View All Products" option. This decision aligns with the fact that Balaji is not an e-commerce platform, and Balaji can not deliver small orders. Instead,  added a section to inform the customers that they can easily find their products through various quick commerce channels such as Zepto, Instamart, Amazon Fresh, Flipkart-supermart, Blinkit, etc.

The inclusion of a Happy Customer section underscores our commitment to customer satisfaction. By showcasing testimonials in a fun and visually appealing manner, we aim to instill trust and confidence in our brand among potential customers.

Lastly, the Dealerships section, also accessible from the header, serves as a direct point of contact for business inquiries, ensuring seamless communication between potential partners and our company.