The goal of this project was to create three digital ads for a emerging tech company consisting of a positve, negative, and metaphorical concepts. The design is meant to be advertised as a possible instagram story for a tech company that uses brain chips linked to virtual reality.

Here is a list of 30 different possible taglines for the tech company. Below there is also a mind map displaying possible design ideas for the three final ads.

Below are 27 sketch ideas for the three digital ads. There are a total of 9 sketches for each concept type.

Below are photos used for the composite:

Here is the three final poster designs. The middle design is the negative concept which is focused on differentiating the company from it's competitors to create distance. The far left design is the postive ad which is designed to bring attention to the benefits of the product. The design on the right is the metaphorical ad which suggests a resembelence between the chip the company offers rather than one that other companies have.