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About

Overview The brainchild of Peter Rojas (Engadget, Gizmodo) and Downtown Records (Santogold, Mos Def), RCRD LBL is an online network of independen… Read More
Overview The brainchild of Peter Rojas (Engadget, Gizmodo) and Downtown Records (Santogold, Mos Def), RCRD LBL is an online network of independent labels, artists and blogs serving up a steady menu of new and exclusive music. With a mission to provide artists with a platform to distribute free content directly to their audiences while sharing revenue from ad-sales and sponsorships, RCRD LBL needed a development team who would take an innovative approach to bringing this exciting idea to pass. Challenge Drawn to our experience building music websites and our shared passion for the downtown New York music scene, RCRD LBL found an ideal partner in Gelo Factory. With dozens of writers, labels and artists adding new music, photos and blog posts each day, RCRD LBL required a rapidly scalable system to accommodate its fast growing catalog and artist roster. To differentiate it from other music sites, Gelo Factory sought to develop a unique media player and customizable widgets that would enable users to embed RCRD LBL content across the web. Solution Gelo Factory conceived and developed a number of stand-out features that combined innovative technology with an iconic and visually striking design aesthetic. Utilizing Drupal and Nimba CMS, we built a powerful back-end tool that allowed new content to be added to the site consistently and easily. In addition, we developed a proprietary widget framework wrapped in the Clearspring container that allowed users to embed their favorite content on various platforms, from blogs to Facebook profiles to iGoogle dashboards. Result Since its successful launch in late 2007, Gelo Factory has maintained a close working relationship with the RCRD LBL family, conceiving and implementing various new features to further enhance the site’s position as one of the most compelling destinations for music on the web. Read Less
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RCRD LBL
RCRD LBL is an MP3 blog which launched in 2007 by Peter Rojas and Downtown Music. Downtown Music operates and funds the website, which also generates revenue through advertising and sponsorship. RCRD LBL offers free MP3 downloads that are legally hosted with permission from record labels, mostly from independent label artists. The blog features music from over 3000 artists and over 20 independent labels. This was the first of two large projects Gelo Factory created for both Peter Rojas and Downtown Music separately. After building RCRD LBL, Downtown Music contracted us to be their in-house technology partner. In addition to maintaining and upgrading RCRD LBL we built a robust music licensing application for Downtown's Sync Licensing Department.