Edible Kingdom
Brand set-up for a local mycologist dedicated to the slow food movement.
Q U A L I T Y | E T H I C A L | F R E S H | H I G H - E N D | R O O T E D
A request for a high-end brand identity for a gourmet mushroom business that reflects the freshness and quality of the produce.
Mushrooms grow from coffee grounds! Who knew? Joe was keen to give presence to their primary focus, the King of Mushrooms, a.k.a. the oyster mushroom and required an identity for packaging and marketing for farmers’ markets and trade throughout Kent and the South East. Despite the business being a start-up, the process was supported by the knowledge of its owners - two Doctor’s of Biology. Which allowed for a super clean, ethical and efficient life cycle and environmentally sustainable process.
