ZENITH - DEFY Skyline Chronograph
In our latest campaign for the Zenith watches, we sought to capture the essence of time through the prism of urban modernity. Our creative approach was centered around two key concepts: transparency and reflection.
To visually convey these ideas, we chose an urban setting where glass and reflective surfaces abound. Skyscrapers, shimmering facades, and natural light play amplify the interaction between space, time, and the observer.
Each image seeks to capture moments where our watch, merging with these reflections, becomes more than just an object: a participant in city life.
S O M E R E S E A R C H
B E H I N D T H E S C E N E S
