Client Name: Calma Restaurant & Café
Industry: Hospitality (F&B)
Location: Sohag
Marketing Objective: Increase Brand Awareness
Strategy Brief: Revitalize Calma's brand positioning by Showing its unique selling propositions (USPs) to position it as a top competitor in the entertainment Industry in its location.
Industry: Hospitality (F&B)
Location: Sohag
Marketing Objective: Increase Brand Awareness
Strategy Brief: Revitalize Calma's brand positioning by Showing its unique selling propositions (USPs) to position it as a top competitor in the entertainment Industry in its location.
Campaign 1 ....
Marketing & Business Objective: Awareness
Goal: Increase Followers for FB & Insta Pages
Tactics: Aware target audience of Calma’s services with the brand guidelines through social media posts, Stories and GIFs.
Goal: Increase Followers for FB & Insta Pages
Tactics: Aware target audience of Calma’s services with the brand guidelines through social media posts, Stories and GIFs.
Campaign 2 ....
Business Objective: Increase sales (Food Orders)
Marketing Objective: Sales
Goal: Drive more Food orders
Tactics: Use different food offers and entertainment method to increase flow rate and food orders.
Tactics: Use different food offers and entertainment method to increase flow rate and food orders.
Campaign 3 (Seprated posts) ....
Business Objective: Increase sales (Restuarant Reservations)
Marketing Objective: Sales
Goal: Make more offline reservations for birthday parties
Tactics: Use different marketing angels and content types to focus and position Calma as the first choice to reserve your birthday party by showing all aspects of the service through separate social media posts and GIF.
Tactics: Use different marketing angels and content types to focus and position Calma as the first choice to reserve your birthday party by showing all aspects of the service through separate social media posts and GIF.
Campaign 4 (Seprated posts) ....
Business Objective: New Customer Acquisition
Marketing Objective: Engagement
Goal: Drive more offline traffic for Calma
Tactics: Use one of the most important interest for the target audience to engage with it at Calma’s offline location through social media engagement posts.
Tactics: Use one of the most important interest for the target audience to engage with it at Calma’s offline location through social media engagement posts.
Campaign 5 ....
Business Objective: increase customer loyalty, drive more store traffic
Marketing Objective: Sales
Marketing Objective: Sales
Goal: Increase Page Engagement, in-store orders
Tactics: Use Different Angles of the calma’s services through social media posts and stories.
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