This project was completed as part of the summer internship programme at NICOBAR Design Studio in New Delhi. The internship's goal was to become acquainted with the workings of a brand and create a commercial project under the brand's supervision.
The inspiration for SS 24 was drawn from Zanzibar, an island located in Africa, bordering the Indian Ocean.
The initial project focused on creating motifs for the first drop of the season, and additionally transforming them into a print for menswear
As per the performance report of Nicobar team, the shirt proved to be a successful print with 100+ pieces sold by the second week of the launch emerging as the top-selling item for the drop.
Additional prints in the collection utilising the developed motifs.
The second project centered on developing concept boards for the menswear drop 2, along with suggesting new print directions for the collection.
Other additional tasks accomplished besides print developments for the brand
Thank you !
