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巧克力童趣森林 Chocolate Forest |Packaging Illustration

為了追求頂級滋味, 一家人踏上旅途, 來到盛產可可的熱帶雨林。 
克服挑戰、採集原料後, 製成長榮巧克力,
一口咬下, 就能體會這世界的美妙, 與多采多姿。

In pursuit of premium taste, a family embarks on a journey to the tropical rainforests abundant with cocoa. 
Overcoming challenges and gathering raw materials, they craft Evergreen Chocolates. 
With each bite, one can experience the wonders of the world, full of richness and variety.
這款插畫包裝的需求是主打親子款。由於巧克力是手工製作之高單價商品,消費客群通常經濟能力高、購買用途以送禮為主,故風格須保持精緻,不宜過於兒童感。從親子和可可等關鍵字聯想,想像一家人一同去冒險,賦予畫面故事和趣味。

The illustration packaging for this product is aimed at families. Since chocolate is a high-priced handmade product, its consumer base typically has high purchasing power and primarily buys it for gifting purposes. Therefore, the style should remain elegant and not overly childlike. Drawing inspiration from keywords such as "family" and "cocoa," imagine a family embarking on an adventure together, infusing the artwork with storytelling and fun.
尺寸 / 17 × 9 × 4.5公分,天地盒 
材質 / 厚紙板印刷上霧膜、燙玫瑰金  
年份 / 2020
備註:任職於長榮桂冠國際連鎖酒店(基隆)執行專案。

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巧克力童趣森林 Chocolate Forest |Packaging Illustration
Published:

巧克力童趣森林 Chocolate Forest |Packaging Illustration

Published: