Veirdo is an Ahmedabad-based clothing lifestyle brand manufacturing unique and elegant designs suitable to the lifestyles of modern Men and Women. They are a team of creative-minded, gear enthusiasts with a passion for style, design and all things cool. 

As part of a contest held at Spectrum 2024 at NIFT Bangalore, this design for a T-shirt was created.

First, I researched the various existing designs of the brand in order to under the brand aesthetics better.

above is the final digital illustration for the backside of the T-shirt

there will always be those people who live in constant fear of being watched. the fear of being judged, and being misjudged, lingers

and then there will always be those people who do nothing much other than watch others. who constantly judge, assess and comment on actions they know nothing about.

so this design is my way of telling all those people who live in fear to own themselves completely and those who judge others to mind their own business.

After finalizing the digital illustrations, I painted them onto the T-shirt using Fabric paints. The T-shirt was styled and displayed in a ramp walk during the event.