Project Overview
Phenomena.ly is a culture connoisseur project to celebrate the exceptional artistry of young Nigerian outliers. The purpose of this is to create a container for the stories of young extraordinaire reshaping the world culturally and socially by highlighting 45 prodigies from various niches, and creatively journalize why we are thrilled by them, which birthed the idea behind the tagline— JUST ‘CAUSE YOU'RE DOING IT RIGHT.
I opted for recurring shapes like circles, zigzags, etc. But to make them outstandingly unique, we customized them as interactive designs that blend effortlessly with the rest of our visuals, especially adding more COOL to the overall appearance of our prodigies.
Concept & Result
The concept was simple: design a visual identity system that will attract and captivate the Gen Z spectrum and beyond, which is why we went for a bright and vibrant color palette, something that screams YOUNG, DOPE, LIT. We wanted to visually represent pop culture in a way that celebrates the rise of a new era, championed by young individuals living authentically and unapologetically, and to say that we achieved our goal is to put it humbly; the numbers speak for themselves.
Many thanks for viewing!
Interested in my works?
Email me on paulbassey255@gmail.com, Whatsapp +2349049656101
