Gold for best rebrand of a digital property in TRANSFORM AWARDS 2015
Grand Prix EFFIE AWARDS 2015 and Gold EFFIE AWARDS 2015
The challenge (and the solution :)
 
Rebranding of Poland’s largest Internet portal. To develop a new logo matching the new mission that redefines the previous formula of the Internet platform, changing it into not only an information-based medium but also one that is competent to comment and create reality. A precise medium that responds to the needs of its audience, performs the function of an intelligent guide and adviser, and offers a user experience adequate to the contemporary world.
We designed a conceptual logo that comes with no barriers as it is open to transformation: functioning equally successfully both in the virtual and real space, irrespective of the type of communication channel or the tool in which it may appear. A logo that takes account of contemporary design principles and manifests its online-speed response to the changing reality. An innovative logo that can safely compete with the best Internet brand logos globally and at the same one that is truly Polish and enables Poles to feel fully-fledged world citizens.
Strategic Director: Wojtek Mierowski, Mariusz Przybył
Creative Director: Wojtek Mierowski
Designer: Wojtek Mierowski, Sławek Barcz
Animation: Mateusz Bieniusa
Projekt Manager: Armand Ziemiński, Lucyna Zych
Client: Grupa Wirtualna Polska
Wirtualna Polska - making of
This project won the Grand Prix Effie Award 2015 and the Gold Effie 2015 in the 'Media, culture and entertainment' category. It was also awarded at prestigious Transform Awards 2015 in London, where it received Gold for best rebrand of a digital property and a title of Highly commended work for best visual identity in the 'Technology, media & telecommunications' sector.
New Wirtualna Polska, WP :) 4PL
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New Wirtualna Polska, WP :) 4PL

Rebranding of Poland’s largest Internet portal. To develop a new logo matching the new mission that redefines the previous formula of the Interne Read More
443
3,930
27
Published:

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