About
Indie-rock music festival “STARLIGHT GROOVE” held at The Grove Pavillion Johannesburg, South Africa from 2-4 February 2024. Featuring local talent such as Stella Summer, Lulu Lekker and Galactic Groove Masters.
The festival’s visual identity is vibrant illustration with groovy patterns and colourful gradients. The imagery includes musical animals and strange “starlight” creatures. The festival is a vibrant and trendy event that rocks groovy colours and merch!
[ Fictional concept event ]
"Starlight Creatures"
The visual identity of the Starlight Groove festival makes use of playful mascots. These funky illustrations bring a sense of life to the festival's identity and encapsulates the vibrancy of the local headlining artists! The musical gang and funky shapes create a uniform and distinctive identity for the festival that really brings together the music, fun and groovy-ness that Starlight Groove is all about.
Re-usable Cans
Starlight Groove introduces its very own "Groove Juice". These cans are a once-off purchase and are refillable and can be reused to quench your thirst throughout the festival! Keep your can throughout the groove and, when its all over, score a sweet souvenir!
