The design team "Azbuka Vkusa" has created packaging for vegetarian burger patties in the "Azbuka life" line called EAT NO MEAT. The goal was to create a design that shows that this is not just an alternative to meat products, but a new vibrant approach to food.
The design concept is based on a simple yet striking technique - a large manifesto slogan on the packaging that emphasizes the desire to change stereotypes and provide alternatives for those who want to try something new.
Differentiation of flavors is achieved through a color solution. Pink is used to indicate the "beef" flavor, while yellow is used for the "chicken" flavor. These colors were chosen as associative, helping consumers quickly identify the flavor. The large custom lettering allows the product to stand out on the shelf among competitors and attract the attention of shoppers.
