This year we were tasked with launching Castle Lite Lime to the South African market. SAB wanted us to communicate that it's the same, original beer their consumers love, with dash of lime.

 

So for the TVC we dug up an old Castle Lite ad that was loved by the public - which featured Vanilla Ice and added some flave. Literally.

 

Here is a link to the original Castle Lite ad.

 

Here is the Casltle Lite Lime ad - the original Castle Lite ad with a bit of Flave.

Flavour Flav photobombed it. He is the hype man for Public Enemy and fits perfectly into Vanilla Ice era.