TERAROSA
REDESIGN OF PACKAGING
Terarosa Coffee, an esteemed coffee roastery in Gangneung, is renowned for its comprehensive coffee experience, from its café to its coffee museum. Despite its rich heritage, the brand recognized the need for a packaging overhaul to enhance functionality and sustainability.
I aimed to simplify the packaging, while maintaining Terarosa's aesthetic appeal. Targeting urban professionals, the new design merges minimalist elegance with practicality, reducing material use and appealing to modern sensibilities. This reimagined packaging not only improves the user experience but also aligns with the brand's legacy.
Each element in the pattern is thoughtfully chosen to represent the journey of the coffee bean and the seamless experience Terarosa offers—from the vibrant coffee cherries to the final pour. The minimalist black and white palette stands for elegance and simplicity, ensuring the packaging design speaks to a sophisticated audience.
This contemporary tapestry of illustrations isn't just a backdrop; it tells the story of Terarosa's dedication to coffee, nature, and the art of roasting.
