This video was made for Elsevier.
The design concept of the Transform video was based on KAPLA, small wooden construction planks that are used by kids as a toy. By adding the simple white lines we visualized a helper who helped the builder to gain his goal. By using these both simple expressions, the 2D lines and 3D animated KAPLA planks, came together well. The final video was clean and easy to understand.

Edit by Joost Penninx
3D animation by Jasper Hesseling
2D line animation by Maarten berkers
Compositing by Rob Klunder