Do Peixe | Restaurante
Redesign of the Do Peixe restaurant in Belo Horizonte - MG - Brazil. In collaboration with a multidisciplinary team, including marketing, interior design, and illustration, to overhaul both the aesthetics and sensory experience for customers. This project's main difficulty was coming up with a fresh idea for a conventional business that had been in operation for twelve years.
The distinctive logo incorporates typography created just for this project while gently keeping the image of a fish, which was part of the previous identity. The color palette was inspired by river and sea shadows, while the supporting elements reference waves, networks, and Brazilian architecture, as well as relics of the indigenous people's ancient culture. The stamps have a nostalgic vibe yet use a current vocabulary, providing a sense of familiarity in the digital environment.
