Finley is a mock children's campaign to get kids off technology and into their imaginations. I opted for a route to steer girls away from traditional "girl toys" where everything is pink, frilly, and determined to make them into housewives. I created an identity with informational brochure, app card, app design, logo, advertising posters, children's backpack, adventure notebook, and adventure buddy.

 

The app aspect of this campaign is when your child says "I'm bored". You, as a parent, grandparent, older sibling, babysitter, etc., go to the Finley app, choose whether the activity is for inside or outside, and are given multiple activities to choose from varying from architecture to zoology. When you land on an activity, you have the option of accepting ("sounds great!") or declining to the next option ("maybe later!"). The camera feature allows you to share your successful activity with other Finley users.