Once again, the International Paralympic Committee asked us to create a series of content to promote the Paralympic Games. This time, for the 2024 Paris edition.
The chalange was to create a sort of template in wich the athletes were displayed like videogame characters. Art Director Daniel Kano came up with modern game visuals and assets that were easely replaced for each video.
The result turned out great. With a thrilling soundtrack and sharp sound effects, we ended up with a 1'30 video that exhibits an enormous diversity of athletes and sports modalities.
The athletes are disposed along with their main achievements. By showing how many World championships and Paralympic games they've been on. Also, the quantity of medals they got on the games. Besides that, a brief paragraph about the athlete's journey is displayed in the following moment.
Watch the espisodes at the IPC Youtube channel.
C R E D I T S
Art Director: Daniel Kano
Motion Graphics: Fabio Gular
IPC Producer: Davis De Lutiis
