Project description

Skab takes its name from the Danish word that means closet or cupboard. Its a brand that makes and sells a variety of men's clothing, ranging from casual to formal and even ethnic wear. Its main form of sales through brand outlets. 

Goals: 

- Skab needed strong branding and guidelines. 

- The brand also needed a logo that was easily replicated in various media. 

- The brand had to appeal to its key demographic, which are men in their 20s to about 60s.

 - Its visual identity needed to showcase its products. 

Solutions: 

- The branding and guidelines were designed to fit its personality as a brand. The look is clean, sharp and flat. It uses high contrasts and not too many colors. 

- The logo is designed to be simple enough to be suitable for embroidery on tshirts as well as cloth labels, heat press on leather tags, engraving on wooden hangers, and many more.