Introduction
In February 2024 , our dedicated team embarked on a mission to tackle the transportation challenges faced by our community. Through meticulous interviews and data collection, we identified key pain points and set out to develop a comprehensive solution. Leveraging cutting-edge technology, we proudly present our professional-grade application designed to streamline trip planning and enhance the accessibility of public transportation
Objectives
• Solving the problem of bus schedules and locations
• Reducing time for users so that they can limit the travel time and crises
•Knowing the routes also means knowing how much time the trip takes from its departure time to arriving at the station
Process
Research and Analysis
Conducted user interviews, surveys, and usability testing to understand user pain points and challenges.
Analyzed user feedback and data gathered from the existing UMS to identify areas for improvement.
The Problem
Transportation woes afflict many within our community, hindering daily routines and diminishing quality of life. Through insightful interviews, we uncovered common issues such as unpredictable bus schedules, inefficient routes, and a lack of real-time information for commuters.
The Solutions
Armed with invaluable insights, our team diligently crafted a robust set of requirements aimed at addressing these challenges head-on. We envisioned an intuitive application that empowers users with precise trip times and live bus location tracking. Moreover, our solution extends beyond mere functionality, offering a seamless user experience coupled with unparalleled customer support.
Design Thinking Process
Competitors Analysis
Our thorough examination of competitors within Jordan and abroad provided invaluable insights into the strengths and weaknesses of existing transit systems. Through meticulous research and analysis, we identified key areas where users were underserved or left wanting for better solutions. These insights served as a guiding light as we charted our course toward innovation and enhancement.
Direct Competitors
User Persona
User Stories
Problem Statement
Information Architecture
Sitemap
We held several dialogue sessions to solve the transportation problems of many users, and a solution was reached. After the vetting process, we organized the content and developed the following framework for our app.
User Flow
Wireframes
Following extensive consultation and collaboration with our dedicated team, we have successfully transformed our vision into a sophisticated application designed to address the transportation challenges faced by users. By harnessing innovative technology and leveraging our collective expertise, we have developed a professional-grade solution aimed at providing commuters with comprehensive details about bus trips, thus streamlining their travel experiences.
High Fidelity
Final Design
Usability Testing Results
Our commitment to enhancing the commuter experience in Jordan has been further strengthened by invaluable insights gleaned from user feedback. By welcoming users with warmth and providing a seamless journey through our transportation app, we have cultivated a space where individuals can share their thoughts and experiences, offering us a deeper understanding of their needs and preferences.
User Testimonials: The testimonials provided by our users underscore the impact of our app in simplifying their travel experiences and fostering a sense of connectivity with the city. Users likened the app to a helpful friend, guiding them effortlessly through trip planning and providing comprehensive information on transportation options. Moreover, they expressed appreciation for the app's user-friendly interface and its ability to empower them with the knowledge needed to navigate the city with confidence.
Integration of Insights: The insights gathered from user testimonials have served as a compass, guiding our efforts to improve and refine our transportation app. By focusing on key areas such as granular paths, accessibility features, language support, and customization options, we have endeavored to address the specific needs and preferences of our users, ensuring that every interaction with the app is tailored to enhance their commuting experience.
Next Step
In conclusion, the insights derived from user feedback have been instrumental in shaping the evolution of our transportation app in Jordan. By listening attentively to the voices of our users and integrating their perspectives into our development process, we have created a platform that not only meets but exceeds their expectations. As we continue to innovate and iterate, we remain steadfast in our mission to provide every traveler in Jordan with a trusted companion for their journeys, ensuring a seamless and enjoyable commuting experience for all.
