ru
О бренде
Zembery – компания по разработке и продаже земельных участков в подмосковных коттеджных поселках. Компания благоустраивает территории поселков жилищной и досуговой инфраструктурой. Каждая территория – уникальная и имеет разноплановые тематики.
Миссия бренда – создание концептуальных поселков и продажа земельных участков вдали от шума и суеты по доступной цене и с удобным расположением.
Задача
Разработать современный, лаконичный дизайн с понятным визуальным языком, который передает характер компании как доступная, разноплановая.
eng
About the brand
Zembery is a company that develops and sells land plots in cottage settlements near Moscow. The company improves the territories of settlements with housing and leisure infrastructure. Each territory is unique and has different themes.
Zembery is a company that develops and sells land plots in cottage settlements near Moscow. The company improves the territories of settlements with housing and leisure infrastructure. Each territory is unique and has different themes.
The mission of the brand is to create conceptual settlements and to sell land plots far from the hustle and bustle at an affordable price and with a convenient location.
Design task
To develop a modern, concise design with a clear visual language that conveys the character of the company as affordable, diversified.
To develop a modern, concise design with a clear visual language that conveys the character of the company as affordable, diversified.
ru
Решение
В логотипе использованы строчные буквы, что говорит о дружелюбности бренда и доступности земельных участков для каждого. Лес, чистый воздух и развитая инфраструктура поселка - воплотимая мечта. Уменьшенный трекинг означает доступность расположения коттеджных поселков, всего в 1,5 часах езды от города.
Типографика
Первостепенная ценность бренда - предоставление покупателям возможности жить вдали от шума и суеты, сохранив при этом комфорт и привилегии города. Для этого был выбран акцидентный гротеск с явно заметными «ловушками чернил» - PP Neue Machina. Его футуристичная эстетика отсылает нас к эпохе технического прогресса, тем самым подчеркивая развитую инфраструктуру в поселках.
eng
Solution
The logo uses lowercase letters, which speaks about the friendliness of the brand and the availability of land plots for everyone. The forest, clean air and developed infrastructure of the settlement is a dream come true. Reduced tracking means accessibility of the cottage villages location, only 1.5 hours drive from the city.
The logo uses lowercase letters, which speaks about the friendliness of the brand and the availability of land plots for everyone. The forest, clean air and developed infrastructure of the settlement is a dream come true. Reduced tracking means accessibility of the cottage villages location, only 1.5 hours drive from the city.
Typography
The primary value of the brand is to give buyers the opportunity to live away from the hustle and bustle, while retaining the comfort and privileges of the city. To achieve this, an accentuated grotesque with clearly visible 'ink traps' was chosen - PP Neue Machina. Its futuristic aesthetic references the era of technological progress, thus emphasising the developed infrastructure in the villages.
The primary value of the brand is to give buyers the opportunity to live away from the hustle and bustle, while retaining the comfort and privileges of the city. To achieve this, an accentuated grotesque with clearly visible 'ink traps' was chosen - PP Neue Machina. Its futuristic aesthetic references the era of technological progress, thus emphasising the developed infrastructure in the villages.
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