Honeywell Annual Sales Conference Ideation and Design Across Multiple Years.
The Annual Sales Conference (Kick-Off) is the time to celebrate the previous years Achievement, Honor the achievers while inspiring the whole team to excel in the coming year while rounding up the major focus areas and key initiatives.
the energetic and excitement inducing theme this time was powered by AI generated visuals!
ACTION AS AESTHETIC
ATTITUDE AS AMBIENCE
ATTITUDE AS AMBIENCE
By equating business achievements to action-oriented pastimes, the creatives gave attendees an exciting new perspective with which to look at their professional lives.
2023 campaign:
The one that reminded - the sum of collective effort is greater than each of its parts.
Riding on the key theme of 'HighFive", the signature graphics represented the Core spirit in a simple yet iconic style that became an instant hit with the target audiences.
Modern Minimalism for Maximum Messaging
Collaterals adding ambience to the spaces hosting activities and events had a corporate aesthetic in tune with the mood of the event for the current year.
EFFORT IS COLLECTIVE. COMMITMENT IS INDIVIDUAL.
Within the larger theme of teams achieving greatness as a unit, several creatives also positioned motivated individuals as heroes, for their contribution to team goals.
2020 campaign:
The one that inspired intensity through the marvellous monochromes
An unwavering "straight-in-the-eyes" look was the core design element, adding intensity to the provocative messaging - with half of each face not visible, to signify deeper undercurrents.
Merch and Event Collaterals that projected the messaging straight to the heart!
2019 campaign:
The one that celebrated the Superhero Spirit!
MASALA MEETS MASKED HEROES
IN THE CITY OF MAHARANAS
IN THE CITY OF MAHARANAS
Each team got a masked hero as a mascot. After all, the annual sales kick-off is as much a celebration of past achievements, as setting the stage for the next episode in the heroic saga!
Honeywell Annual Sales Kick off Creatives - A Summery:
