CLIENT
Feel Funchal - Walking Tours
CONCEPT
The main inspiration for the design concept was the company’s description:
"Our tour takes you through the heart of Funchal and shows you the stories behind the city. Come walk with us and find out why we love Funchal!"
Since the spirit of "Feel Funchal" is young and passionate, the logo had to reflect the love for the city of Funchal in a casual way. The logo design with a shape of a heart in a dashed line represents the trail of the walking tour. The colors were inspired by the traditional clothes and flag of Madeira Island.
PRIMARY AND SECONDARY VERSION
BLACK & WHITE VERSION
SIMPLIFIED VERSION
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