Joshua James Macotte a.k.a ‘The Kiwi Bushman’ started from a very humble beginning. A man who simply likes getting out into the wild and filming his experience. Before long he started putting simple videos together and posting them on his Youtube channel. One thing lead to another and things began to snowball for Josh. His channel started receiving hits, first in the hundreds, then quickly into the thousands. Josh now has a strong following and the demand for a strong, hearty, kiwi brand was a necessity. 

THE STORY OF THE BRAND
The Kiwi Bushman is passionate kiwi hunter, fisher, tramper, raft guide and all round adventurer. ‘Josh James Kiwi Bushman’ is a social media story of his exploits and adventures throughout NZ, mainly on the west coast of the South Island. The ‘Josh James Kiwi Bushman’ youtube channel receives over 10,000 views per week. Josh’s ultimate vision is to create a brand and experience following his journeys and eventually sign and create his own TV show.
The brand we created visualise the identity of ‘The Kiwi Bushman’. The website provides a platform for sharing content and engaging his active following. Combined, this will provide Josh with more opportunity to leverage current sponsors, achieve further sponsorship and support his pitch to secure a free-to-air TV show!