GrapeVine Digital Marketing Campaign | Ethan Sanderson

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Creating a Marketing Campaign

The Original

Keap is a local CRM B2B company that helps companies to communicated with each other, as well as send out emails to their employees and employers, to help them stay connected.

The Transformation

With the creation of the sub-brand GrapeVine, which is a social media planner that helps small businesses and rising social media stars. GrapeVine plans to serve our audience with the necessary tool to help them grow in the company they dream of.

Our Plan

12,000 New subscriptions

   +4% New Website Traffic
   +2% New Social Media Traffic
   +6% In Sales

8,000 Upgraded subscriptions

   +4% Pre-existing Users Website Traffic
   +5% Followers Social Media Traffic
   +4% In Upgrade Sales

In total we want to have 20,000 subscriptions bought due to this campaign.

Our Platforms

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Platform 1 | Facebook

Our initiative on Facebook, aims to bridge the gap for middle-aged individuals less familiar with technology. If you’re in this demographic, don’t fret about the complexity of our program. Instead, focus on understanding our brand, realizing it’s user-friendly and accessible.

KPIs

+4% Impressions
+4.5% Engagement Rate
+3% CTR

Platform 2 | Instagram

Our Instagram initiative marks the end of a divide by connecting today’s youth, aspiring social media influencers, and small business owners. We provide them with the technology they need to schedule posts in advance and strategize for the future.

KPIs

+4% Impressions
+4% Engagement Rate
+3% CTR

Platform 3 | X

Our platform on X, we aim to educate users on the benefits of our technology while also providing access to it. Being on a social media platform, users can schedule posts on X in advance, allowing them to focus more on their business and less on their online presence. This service is primarily targeted at small business owners and smaller companies.

KPIs

+4% Impressions
+4.5% Engagement Rate
+3% CTR

Platform 4 | YouTube

We envision YouTube as a window into how small businesses utilize our program, offering an inside look at their operations and showcasing a day in their life with our tools. This will be a Paid 10 minute ad.

KPIs

+4% Impressions
+4.5% Engagement Rate
+3% CTR

Our Web Page

Link To Figma File

Our Website is the main landing page for people who have click a link of have searched up some of our key SEOs. On this web page we have many topics such as who we are, what we are selling, reviews from customers, and our newsletter signup.

Blogs

Our blogs are a way for us to communicated with the community to help small business owners learn the tips and tricks of running a business. Each blog has their specific meaning behind itself, it could be a trending topic or could be a supporting claim from another source.

Our Web Banner

With this web banner, our aim is to captivate the attention of the scrolling viewer by offering the deal of a lifetime. We confidently assert that our offer is one not to be missed.

KPIs
+8% CTR
+3% Website Traffic
+3% Time on Site

Our Email & Newsletter

When users click on any of our promotional items, they will be prompted to sign up for our email blasts. Initially, you'll receive a welcoming email introducing you to our community. Subsequently, you'll start receiving weekly emails featuring tips, tricks, and special deals. Our newsletter aims to provide recipients with comprehensive insights into our company.