The Tech Report, Market Prep and How to Invest are three free newsletters from Investor's Business Daily. Our goal was to modernize and improve the newsletters and improve engagement and conversions. We analyzed metrics, conducted a series of tests and used a data-driven approach to improve the customer experience for each. Each newsletter was also given a unique visual identity.
My role consisted of co-ownership, testing and optimization, design and development.
My role consisted of co-ownership, testing and optimization, design and development.
