The intention of the NAIT LRT Campaign was to create awareness and celebrate the arrival of the Metro Line LRT to the NAIT campus.I art-directed this project and produced all of graphic design. There were over 80 pieces of design including: 10 exterior train wraps, 10 complete takeovers of train interiors, Platform posters, seating wraps, building wrap and print advertising. This project was completed in a one-month timeframe.
Glenn Feltham, NAIT President and CEO, stepping onto the new NAIT platform
Train exterior
Train exterior
Interior train take-over
Part of the interior train take-over. This is the archway at the centre of the train car
Interior train take-over. Above the windows were several different were the word-play continues
At Chruchill station (where you would transfer to get onto the NAIT-bound train) I wrapped 4 of the seating cubes.
When sitting on the bench your feet woud rest on these different attributes of NAIT students (ie problem solver)
Seating wraps at Churchill Station
Platform poster pair. The arrow would always be pointing towards NAIT
Platform poster pair
Platform poster pair.
NAIT building wrap. This is the first building you see when you get off the train at NAIT
Art directed this LRT TV animation. Produced by Rory Lee, NAIT graphic designer
