VIRUTEX WIPES LAUNCH [ DEC 2020 - FEB 2021 ]
Virutex is a Fast-Moving Consumer Goods (FMCG) transnational leading company specialized in Home Care products, present in 28 countries in Latin America. Virutex range include: scrub sponges, sponge cloths, wipes, gloves, brooms, mops, dishwasher detergents, disinfectants, garbage bags, dustpans, among others.
Launch campaign with media communication in-store activation
Virutex wipes (pouch format) were launched nationwide when covid lockdown finished in the following channels:
- Modern: supermarkets, convenience stores, cash & carry, home centers and stationery.
- Drugstores and pharmacies
- Wholesalers and traditional stores
The launch campaign included:
- Mass Media: TV, Digital, Influencers and OOH
- Point of Sales: exhibitions (regular display and impulse zone), POP visibility, discounts and free goods.
Source: own pictures taken of special exhibitions at Cencosud stores: "chimneys" display, checkout endcaps and sideways stands.
POP material: hanging signs and shelf talkers.
Source: own pictures taken of cross-sales exhibitions at Cencosud stores: (1) kitchen sponge cloths and scrub sponges, (2) petcare and (3) laundry products. POP material: hanging signs and shelf talkers.
Source: own pictures taken at Cencosud stores: (1) regular shelves exhibitions and (2) "active sales" in check out zone with special discount.
Source: own pictures taken from checkout and impulse exhibitions at Cencosud stores. POP material: shelf talkers.
Source: www.instagram.com/stories/highlights/17883298009701710/
Source: corporate youtube channel - https://www.youtube.com/watch?v=hdklB_KsZMQ
Source: corporate youtube channel - https://www.youtube.com/watch?v=ZgZUZ7RWloE
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More information about Virutex in coorporate website: https://somosvirutex.cl/ and coorporate instagram: @somos_virutex
