Lose yourself
Dubai Mall is known to be one of the biggest malls in the world.
While people enjoy the variety of stores and entertainment services, they get lost at the mall trying to find their way to a certain store, restaurant, etc.
This campaign transforms what might seem like a challenge (getting lost) into an adventure. Twisting the idea of getting lost into a good opportunity to embark on a journey of discovery, uncovering the hidden gems at the mall, and finding unique experiences around every corner. This playful twist on exploration turns a potential concern into a memorable and exciting part of the experience at the mall - positioning it not just as a shopping destination, but as a destination for immersive discoveries/experiences.
Taking this known negative idea and twisting it positively; will make this concept memorable and successful.
While people enjoy the variety of stores and entertainment services, they get lost at the mall trying to find their way to a certain store, restaurant, etc.
This campaign transforms what might seem like a challenge (getting lost) into an adventure. Twisting the idea of getting lost into a good opportunity to embark on a journey of discovery, uncovering the hidden gems at the mall, and finding unique experiences around every corner. This playful twist on exploration turns a potential concern into a memorable and exciting part of the experience at the mall - positioning it not just as a shopping destination, but as a destination for immersive discoveries/experiences.
Taking this known negative idea and twisting it positively; will make this concept memorable and successful.
