For Road Safety Awareness week, CEAT Tyres approached us with the objective of inculcating road safety adherence across India.
We went back with the idea of a program that rewarded good driving behavior on Indian roads. I wrote the launch film for the same.
We went back with the idea of a program that rewarded good driving behavior on Indian roads. I wrote the launch film for the same.
This is a live recording of how I pitched it to the client.
