VISUAL IDENTITY SYSTEM- Muddy Paws Dogg day care and dog walking services 

The goal of this project to create an identity system for a company of choice which I chose a dog walking company. The target market of this company are clients who are unable to commit time to their dogs due to a busy work schedule or who are unable to walk due to medical reasons. My design includes a tennis ball stuck in the mud, which I think works really well with the business and intended audience due to symbolic representation as well as literal representation. The symbolic representation is that with the tennis ball being in the mud it kind of reverts back to the audience of people who are unable to commit time to their own pets. While the literal aspect is just that when you think of any dog you can corelate a tennis ball because they are known to be a dog’s favorite toy. Dogs are also known to get dirty a lot, usually in the mud, hints to the name “Muddy Paws”.