Role: Brand Designer

Task: Redesign of the logo for a company specializing in electrical and smart home solutions.

Solution: My work aimed to embody a sense of innovation and connection with the field of electricity. I began with a detailed briefing with the client to understand their main needs and requirements. Following this, I conducted an analysis of the company, its target audience, and competitors, and developed mood boards to convey the style and feel of the logo. Based on the approved mood boards, I developed two logo concepts. The client chose a concept that conveys a sense of technology and innovation, featuring a combination of the company's initials into a single symbol, creating an impression of modernity and innovation. Additionally, the initials of the company name were stylized for greater consistency.

Result: Thanks to clearly defined tasks, client openness, and prompt feedback, I created a logo that reflects the professionalism of the company and its commitment to innovation. As a result, the client was completely satisfied with the collaboration, and we successfully completed the project.