寶健科技 LITEMED Brand Visual | Key Visual Design

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Overview 專案概述

Founded in 1991, Litemed has a history of over thirty years, dedicated to advancing Taiwan's medical technology. Starting from early research on shockwave technology applications in medicine and the development of cutting-edge medical instruments, to recent years focusing on Taiwan's representation and distribution channels for urology products.

寶健科技自1991年創立至今已有超過三十年的歷史，一直致力於推動台灣醫療技術的發展。從早期開展震波技術醫療應用研究，開發先進的醫療儀器，到近年來專注於泌尿科產品的台灣代理商及通路。

Brand Strategy 品牌策略

With the logo remaining unchanged, Litemed adopts a fresh brand visual and ethos: "Care About Your Urologic Health," firmly believing in "Illuminating Taiwan's Outstanding Medical Care to the World." This endeavor is not only to propel the advancement of medical technology but also stems from our care for every patient, as they all deserve better treatment.

The brand visual draws inspiration from shockwaves and water ripples. The blue gradient waves represent both shockwaves and advancing water ripples, symbolizing a spirit of continuous innovation, improvement, and transcendence. The dispersing golden circles depict shattered stones and shining light, illuminating Taiwan's medical care to the world and brightening the urinary health of patients. The refreshed brand visual redefines past consumers' perceptions of Litemed and welcomes the arrival of the next new era.

在Logo不變的前提下，寶健科技以全新的品牌視覺與精神「Care About Your Urologic Health」，堅信著「點亮優秀台灣醫療於世界」，這不僅是為了推動醫療科技的發展，更是出於對每一位病人的關懷，因為他們都值得接受更好的治療。

全新的品牌視覺則以震波、水波的形象出發，藍色漸層的波，是震波亦是往前推進的水波，象徵不斷創新、提升、超越的精神；發散的金色圓圈，是粉碎的結石，更是點亮的光芒，點亮台灣醫療於世界，更點亮病人的泌尿健康，全新的品牌視覺刷新過往消費者對於寶健科技的既定印象，迎向下一個新時代的到來。