SCALERVERSE CLAN BRANDING

Challenge: Ignite a passionate tech learning community eager to collaborate and showcase their skills.
Solution: Introduce Squads, a feature within Scaler that fosters teamwork and innovation. Learners are grouped into competitive teams of four, driving friendly competition and skill development.
My Role: I, Abhinav, as the copywriter on this piece worked with the amazing designer Mehak and Sanika to deep-dive into the relevance of squads/team/school houses. We worked together to find out how or why these squads are named and how can we make it relevant to tech. 
SCALERVERSE CLAN BRANDING
Published: